5 Reasons Why Network Marketing Group Presentations Do Not Work Anymore.

I will never forget the first time I had to do the closing portion of our hotel, group presentation. There were a couple of hundred people there roughly comprised of one-third representatives and two-thirds prospects. The meeting room was packed and I was nervous realizing the tremendous pressure I was under to close the deal with the potential reps under the watchful eyes of their potential sponsors.

My nights and weekends were filled with such business opportunity presentation meetings. And, during the time when I did not have a hotel presentation, I would do group meetings in living rooms on behalf of reps in my group.

I felt like the Energizer bunny: just kept going and going and going. At the time this was the most effective way to sponsor large numbers of people for reps in my group.

Just before we ended all group presentations, I met with a few of my leaders and we came up with 5 main reasons why we could no longer continue group opportunity meetings.

#1.) Too impersonal. We found that people preferred a one-on-one presentation rather than to participate in a group presentation. In a one-on-one setting, if they had a question on the compensation plan, they would ask the question right there and then. In a group setting most people are too embarrassed to ask a question even though it is relevant to them and their decision as to whether they will join your business or not. Plus future sponsors might have 3 or 4 prospects there and are unable to give their full attention to any one individual.
#2.) No shows. Most people will promise you they will be there, mostly to get you off their back, and then not bothering to show up. I would always encourage reps to tell their prospects that they would be stopping by their house and pick them up. Sometimes this worked, most times no...people saw right through this and if they had no intention of going to the presentation they would not want to be roped into it just because you wanted to give them a ride.
#3.) Lack of interest to attend. Family and friends care about you, not your latest business proposal. If they wanted to participate in a business opportunity, they would seek one out and not want to be hit on by their friend or relative. Besides they may have been mildly enthused when you approached them with your first "greatest thing since slice bread" opportunity, but now they do not want to hear it...much less waste a night of their life stuck at a presentation. Let me see, opportunity presentation for my cousin Steve or a root canal without Novocain? Sorry Steve, but they would probably take the root canal.
#4.) More interested in doing other things: like watch television, nod off in the recliner after a tough day at work, re-arrange the furniture, etc. Everyone places a value on everything we do. If I do not view your opportunity meeting as the cure for my financial ills, I will not budge out of my house. This is not meant to offend you in any way, it is purely a subjective decision made by me not knowing what your opportunity has to offer nor am I interested in pursuing it.
#5.) The internet. More and more of the network marketing companies were putting their business opportunity presentations online. This made it easier for people to get out of going to a meeting as they would request that you email them information or send them a link so they could look over the information online.

For the shrewd network marketer of today, the death of live group presentations presents tremendous opportunity for them to expand with online marketing tools. In addition they now have an unlimited supply of prospects with 1.5 billion people now online worldwide.


Andy Acciaioli has been a network online marketing strategist for over 15 years. He specializes in assisting MLM and network marketers in dominating their business by automating their prospecting utelizing the power of the internet. Your days of making a list, calling that list and chasing prospects are over. HowToSponsorReps.com